Solving problems with creativity.

The word ‘copywriter’ means different things to different people.

Here’s what it means when it comes to me:

I write scripts and creative treatments for film and audio, and work closely with the team during production to make sure the end result is completely and utterly magical.

I develop brand narrative positioning, creating brand language systems for countless organisations. The spectrum is broad here, going from landing, defining and refining the perfect tone of voice, to working with CMOs, entrepreneurs and agencies on naming for everything, from restaurants to festivals to publications to an entire suite of chocolate (that was a good one).

Shaping narrative for events, pitch decks and cracking case studies is also my bag. Regardless of what the writing is for, if it’s written, we can work together so it’s well written.

I interview fascinating people for deep-cut storytelling through long-form articles. Short-form too.

I love to share my enthusiasm for craft by leading workshops on the importance of narrative and the business case for brand.

In my time, I’ve made Michael Bublé cry with this film, parents cry with this one, girls feel fierce with this one. Back to BAU, quite a few others cried at this one.

It’s not all overwhelming emotion. For the craic, I write this erstwhile Substack.

If you’ve made it this far, your vibe is flawless and we need to meet.

Drop me a line here.